Active Keyword Research and Optimization for SEO in 2020

Understand this thing very well that, if you do not know how to keyword research properly in SEO, then your business is in a big danger.

Research has also shown that 90% of people come to the first page of search results only and half of them click on the first 3 results.

This means that if the keywords are not used properly it won’t be listed in SERPs, then the business is not being controlled honestly and can be harmed.

When someone clicks on a site on the list of search results.

So he takes advantage of getting organic traffic and having more organic traffic means more sales.

No business wants to spend more to get sales, right?

So in this guide we will learn how to use keyword Optimization correctly which will increase your website traffic, leads and sales.

Before proceeding further let us make sure that we are on the same page in terms of both SEO and keywords.

SEO is responsible for giving your web pages a better ranking in search result pages.

The SEO process uses keywords and phrases that describe your content on a webpage.

Then Google uses that content to determine which content is of particular importance for which search query.

Backlinks are one of Google’s “top 3 ranking factors

After that, if people searching for those words on Google, then Google determines how to rank your web page.

It is very important to keep in mind that keywords are the main ranking factor. Their use in content and links helps Google to understand any page and content information.

Let us now see how to start choosing the right keywords for SEO.

The most important process to begin choosing the right keyword is doing keyword research.

Through this, the right keywords for the web page are selected.

Like I told you earlier, using keywords helps in proper search in Google.

The content strategy from keyword research is designed around the words that the audience is trying to find.

The best practice is, to focus each content on a particular keyword and not use that keyword on other pages.

This is because you do not want to compete with your own webpages

How to do Keyword Research

First, brainstorm the Keywords that you think your potential customers look for.

After that, on Google to find those words, you should do the same as your search customer.

Search them!

After searching, go to the very end of the same page and see what other words are given there that your potential customers find.


You can also use uberSuggest to find these words in the same way, which is a very good online keyword research tool made by Neil Patel.

SEMRush is also a great tool in which you can find new keywords with the help of keyword research.

Where we search for new keywords for our articles.

At the same time, there are some keywords which are already ranking for our website.

Most of the time we use Google Analytics or WebMaster Search Console to find such words.

How to get keywords to optimize pages through Google Analytics and Webmaster Search console:

Google Analytics will help you to do keyword research for those keywords that are already in use and are generating organic traffic to your site.

By using these keywords, content can be brought to a better ranking in SERPs.

To do Keyword research, first go to Acquisition then Search Console and then Queries.

Keyword research for website

You’ll see your keywords in a table, sorted by the Search Query in the previous week.

Select those words which you have not yet used to do SEO.

You can use them to SEO the web pages with which it is related.

After keyword research, now is the time to include their Keywords in your content.

In what ways and where you can include keywords in your website content for keyword optimization?

let’s understand them step by step.

Page Titles Optimizing

Title tags are compulsory for SEO, and are taken care of while using keyword optimization during SEO.

A page title explains the subject of your page.

SERP title tag

Both Google and other search engine find it helpful that what the title originally told about the page.

Sometimes, the page title can be the same as the title or page name for a blog post, but it is not necessarily the case.

The best practice when writing page titles is to use your target SEO keyword or keyword phrase at the beginning of the page title.

This will ensure that it is seen as more relevant.

In addition, more practically, your page title will not be cut in mobile SERPs, which may occur on small screens also.

Meta tag Descriptions

Another step for keyword optimization is to use keywords in meta descriptions.

The meta description is no longer a ranking factor for Google.

The meta description also advises people to decide whether to click on your link in SERPs.

It only helps Google how relevant your content is to the world.

It is very important to use the right keywords here.

That is why the content is decided on the basis of keywords, which the searchers will find by clicking on your website.


Use of keywords during Keyword optimization before use in your content is Subheadings.

Subheading improves your content authority, giving readers the right choice.

Subheadings can help visitors make decisions for your content for their needs.

The best thing is to use minimal keywords in some exercises.


This is one of the most prestigious places to optimize the use of SEO keywords is in your content.

Because the content is one of the top SEO ranking factors.

But it is important to get it right.

Using bad keywords can affect your search ranking.

For example, it is important to avoid keyword stuffing.

If you have found keywords in every separate sentence, then chances are that your content will attract a Google penalty.

To understand such a classic example of existence.

We do handmade shoes business. If you are a lover of handmade shoes, contact our homemade shoes sales executive at the email below.

Your readers won’t like it, because keyword-stuffed content can be very difficult to read.

Therefore, here is how you can effectively apply keywords in content.

First, use your main keyword in the first couple of your content, or at least within the first paragraph.

Whenever there is an exact keyword, it is best practice to include the latent semantic indexing (LSI) keyword instead.

These may include some of the phrases shown in the SEMrush SEO content template. The area about which we first write a lot.

Make it material for humans to read and understand.


When we use keywords in a webpage

Images are probably not the first item you thought of,

But you cannot ignore them.

Here we will discuss some similar reasons.

Initially, understand that pictures are also listed, which gives people a new way to get your content.

Secondly, pictures also prove to be helpful in managing content, which is beneficial for many people around the world who feel helpless.

Let’s see where you can use keywords in images?

First, confirm the image you have set, whether it relates to the content or not.

keywords research in seo

Next, give it a name that reflects your content.

You can also add LSI keywords to the names of images.

The keyword in the picture title should also be used.

Finally, use the keywords in alt text as well.

The part that helps to reach people.


Have you ever seen a URL that uses only numbers or strange characters?

Due to these, a big change has been seen in the minds of people.

The best URLs are those that indicate to Google what is on this page, so you make them descriptive.

This means that we should also use keywords inside the URL.

keyword in ul optimation

The best practice is that you should keep the URL as short as possible and keywords should be used in it.

People who visit Google search engine result are impressed by this and click on your link.

Keep in mind that in URLs, do not use more than one keyword in it.

Anchor text Linking

Anchor text is the next major multiple factor of SEO ranking factor. It is very important to keep this in mind while optimizing.

Anchor text for keyword Research

It can be said that it is a golden rule to use anchor text.

This is a type of highlighted link that helps Google to find other content on your website.
It can be mostly of two types, inbound link and outboard link.

It is good to use LSI keywords along with the main keyword to make this link.

With the help of an external link, you can also highlight any other site.

But the thing to keep in mind is that do not highlight such sites in it which can harm your ranking.

Only sites that provide good and important information should be included in external links.

Social Media

While there is no direct link between social media and Google ranking.

Nevertheless, it has been seen that social sharing can have a strong connection with Google ranking.

social limeblogger facebook.png

The use of key keywords on social media has also been found to be optimized for a better SEO.

It is my personal advice that in social media updates, you should update your main keywords using LSI keywords.

A study has also found that Google indexes Twitter updates, so use your main keyword in the Twitter profile so that people can access your website.

You can add your profile to your main keyboard using the hash tag on Twitter.

In the same way, in Facebook, you also create your social pages, build a group and in the updates that are made, continuously update using the same words that you use while writing in your post.

You can do the same thing on Instagram.

social media limeblooger instagram

So I understand that even on social media if we reach people by making updates using those specific keywords, are a ranking factor also increases due to more and more visits.

Directories and Listings

Finally, we will talk about including the main keyword in external business listings.

google my bussiness seo local

For example, suppose there is a website which is related to your niche and from there an inbound link points towards your website.

There is a link to your website on that main keyword so that searchers who reach that website can click on that word link and come to your website.

Similarly, when Google crawls such a website, it enrols your website with those keywords, which causes your website’s ranking to be increased for a particular word.

This also improves the click-through rate in your online authority.

The main thing to keep in mind is that the DA, PA and score of these websites should be good, otherwise these inbound links can cause great damage to the ranking of your website.

Ok now!

So you have already understood how to do keyword research and include keywords within the content and optimize them.

I hope from you that, if you like it, you will share it with friends on social media or email it.
This will give me more encouragement to write articles of this type.

Thank you!

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